Today we are going to know about few luxury brands that are ruling the world but before we start our list, we need to know the true meaning of luxury. We consider the meaning in economics a luxury product is a good for which demand increases more than proportionally as income rises. So, that expenditures on the good become a greater proportion of overall spending but in the layman’s word. It is a thing that provides a state of comfort or elegance especially when there is involvement of great expense. Some can say luxury things are a wastage of money but today we are going to let you know the top 15 luxury brands that are truly luxurious and worth it.
Lancôme is a French luxury perfume and cosmetics house that sells products internationally. It was founded in 1935 by Keyon Dornano and the Armand petition and is now part of L’Oréal Paris. It is the first and only purely beauty luxury brand on our list of the most popular luxury brands despite founder Armand petit jean’s assertion. Lancôme never advertised today. Lancôme is one of the best advertisers in the luxury beauty industry. Its ads can be seen in numerous publications worldwide from harper’s bazaar to French bug. Lancôme’s digital performance is topped off with a high volume of editorial content. Lancôme collaborated with some of the most popular YouTube stars including Estée LA land and invested in display and video advertising. The unboxing video series for the launch of la v8 belle generated over 1.5 million views.
Fendi is an Italian luxury fashion house that manufactures ready-made leather shoes, fur glasses, timepieces and accessories and was founded in Rome in 1925. Fendi is known for its fur and fur accessories, as well as for its leather goods such as baguette du jour, peek-a-boo and pequin handbags. The house of Fendi was launched in 1925 by Adele and edwardo. Fendi is a fur and leather shop in via del plubasquito Rome from 1946. The five sisters Paula, Anna, Franca, Carla and alda joined the company and its second generation is a family owned enterprise and each owned 20 in the company. In 1965 Carl Lagerfeld joined Fendi and gave a real boost to the brand’s design in 2001. lvmh group acquired Fendi and helped finance the global expansion of the luxury brand. The brand’s popularity is driven by high celebrity adoption and social media.
Prada founded in 1913 by Mario Prada and his brother Martino as a leather good shop Fratelli prada in Milan Italy Italian luxury fashion house. Prada has grown into one of the most famous luxury brands in the industry. Mario Prada didn’t think women should play a role in business, so ironically he kept women in the family out of Mario’s son. interest in the business. So, it was Mario’s daughter Luísa Prata who took the helm of Prada as his successor and ran it for almost 20 years. Her own daughter Muchia Prada joined the company in 1970 and eventually took over management from her mother in 1978. It’s because of the rise of athleisure and designer sneakers that pushed Prada to the top of the most popular luxury brands in 2020. It successfully captured new interests with its inspired marketing campaigns and new product lines such as its popular sneakers collaboration with adidas.
Cartier International Snc, or simply Cartier, is a French luxury conglomerate that designs, manufactures, distributes and sells jewelry and watches founded by Louis François. Cartier in Paris in 1847 remained under family control until 1964. Car gay appeals to the younger generation of luxury shoppers who covet Cartier’s love bangles and panthers watches and are comfortable purchasing them online. Car game makes 43 of its sales to consumers who are under 35 years old worldwide. The trend is even more apparent in Asia where more than half of their customers is millennials. The company is headquartered in Paris, although it is a wholly-owned subsidiary of the Swiss group Richemont. Cartier operates more than 200 stores in 125 countries with three temples in London, New York and Paris.
Hermes is a French high fashion luxury goods manufacturer founded by Thierry. Hermes in 1837 it specializes in leather and lifestyle accessories. Its logo since the 1950s is of a duke carriage with horse offline. Hermes continues to enjoy the popularity of its timeless classics such as the very sought after birken bag but Hermes online efforts haven’t paid up yet conceived and designed with an omni-channel approach the digital flagship air mess online store Pairs content and commerce the prestigious brand’s website is rich in editorial content but only sells a limited quantity of items. As a result, the second hand market for Hermes is booming on sites such as fashion file rebag.
10-Burberry British Luxury Brand
Burberry is a premium fashion house was founded by Thomas Burberry in 1856 and has known the world over for their iconic trench coats ready to wear clothes, fragrances fashion accessories, cosmetics and sunglasses. Burberry continues to gain attention with its forward-looking digital retail spaces and its sleek online video campaigns.
09-Tiffany and Company
Tiffany and Company was founded in 1837 by the jeweler Charles Lewis Tiffany and became famous in the early 20th century under the artistic direction of his son Louis Comfort Tiffany. The company operates retail outlets in the America, Asia pacific, Japan, Europe and the United Arab Emirates. Tiffany and company made the headlines in 2020 for agreeing to be purchased by French luxury group lvmh. Tiffany’s product range includes jewelry, crystal stationery, water bottles fragrances and watches. The brand started to sell a selection of styles online in collaboration with Neta Porter the first retailer to sell Tiffany online outside of its own channels to reach a new generation of customers. Tiffany performs particularly well on social media especially Instagram where it is often quick to embrace new features to connect with young affluent customers.
08-Eve Saint Laurent
Eve Saint Laurent founded in 1961 by Eve Saint Laurent and his partner Pierre Berger. Eve Saint Laurent is a French luxury fashion house and caring second largest brand. If Saint Laurent’s current success can be attributed in part to diversification from ready to wear to leather goods premium sneakers eye wear and more if Saint Laurent beauty also has a remarkable presence in the beauty and luxury fragrance market. Although this is owned by L’Oréal which holds exclusive licenses for the name.
Armani the privately owned Italian luxury fashion house founded by Giorgio Armani in 1975. The fashion house offers a broad range of designer products from leather goods and ready to wear to watches, shoes, jewelry accessories and more in line with the new way affluent consumers. Shop for luxury goods and dress today Armani focuses on consolidating its brands. Armani reduced its number of brands from seven down to the core three namely Ion Giorgio Armani mid range Emporia Armani and youth oriented a vertical bar x. Armani exchange these three names are also to be the most popular search terms for Armani online.
Balenciaga is a luxury fashion house founded in 1917 by Spanish designer Cristóbal. Balenciaga has seen impressive growth in certain categories including handbags, clothing and footwear. Young consumers make up 60 of Balenciaga shoppers. The brand’s bold and fashion forward design is also driving Bale nciaga’s popularity with fashion influences and runway shows. It is a part of French luxury group pairing and confirms its place. As one of the fastest growing fashion luxury brands in the world.
Dior the company was founded in 1946 by designer Christian Dior. It currently designs and retails leather goods, fashion accessories, footwear, jewelry, timepieces, fragrance, makeup and skin care products. While also maintaining its tradition as a creator about couture and the Christian Dior couture division maria grazia chiri who became the creative director of the French luxury brand in July 2016 brought a millennial friendly approach to Dior. Her famous we should all be feminist statement t-shirt and the social media friendly adore branding among kitten heels and bags attracted huge attention on Instagram and are now paying off increased popularity.
Rolex Swiss luxury watch manufacturer Rolex originally founded as wilsdorf and Davis by Hans wilsdorf and Alfred Davis in London England in 1905. The company registered Rolex as the brand name of its watches in 1908 and became Rolex watch company limited in 1915. In 2020 Forbes top 100 most valuable brands in the world Rolex was on 80 with an estimated brand value of 9.5 billion dollars. As is the case every year new watch models are driving most of the online conversations around Rolex. The constantly increasing aftermarket value of vintage Rolex watches is also fueling interest for the brand fun fact in 1956. Rolex made the first wristwatch with an automatically changing day and date on the dial.
Chanel is a French fashion house that focuses on women’s high fashion and ready to wear clothes luxury goods and accessories. The oak couture house increased its overall value with an estimated brand value of 12.8 billion dollars according to Forbes list 2020. Chanel is leading in digital luxury storytelling with thumb-stopping visuals and engaging videos that drive interest across platforms. Chanel remains a privately held company owned by Alain Gerard Wertheimer grandsons of Pierre Wertheimer who was an early business partner of coco Chanel.
Louis Vuitton famous French luxury house Louis Vuitton or lv was founded in 1854 by Louis Vuitton. The popularity of the brand has particularly grown after streetwear celebrity designer Virgil Abloh became their menswear artistic director. The value of the Louis Vuitton brand is estimated at 47.2 billion dollars in Forbes 2020. Most valuable brands index it’s the highest-ranking luxury brand on their list.
Gucci maintains the top spot on our list of the most popular luxury brands of 2020. It was founded by Guccio Gucci in Florence Tuscany in 1921. According to Forbes 2020 list of most luxurious brand Gucci stands at 31 and has a brand value of 22.6 billion dollars having said that Gucci continues to reign king on the luxury market. Social media mentions for the brand across all digital platforms dwarfed all the other luxury fashion brands worldwide. The brand is discussed over 11 million times per month on average.
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